Looper vs Ada
Ada answers questions. Looper does the work.
Ada is a long-standing no-code customer service platform, with 350 brands and 6.4 billion interactions. It is good at repetitive, simple questions. According to users, it is weak when an action needs to span multiple systems. Looper was built for exactly that: it logs into your ERP, pulls a report, matches an invoice, sends an email, in your environment.
Actions on any system · Runs in your environment · Native Hebrew · First process live in days
The bottom line
Ada is question answering.
The knowledge base must be articles, and answers come from there. Looper executes: reads from systems, acts, reports.
Ada is weak across systems.
Users report loops when the bot lacks access to a system. Looper connects to any system with an API, a DB, or a screen.
Ada is SaaS priced per conversation.
Looper runs in your environment on a fixed subscription.
Where Looper usually starts
Finance and accounting
Invoice matching, bank reconciliation, collections follow-up and month-end close. The repetitive hours a finance team spends in spreadsheets and inboxes every week.
Logistics and operations
Order and shipment tracking, supplier and carrier updates, exceptions and documents, and chasing statuses across systems.
No engineering project on your side
We build inside the tools you already use and run it in your environment, on a cloud model of your choice or on local models on your own hardware. You do not need a dev team to make it work.
Who is Ada
Ada was founded in Toronto in 2016 by Mike Murchison and David Hariri, and reportedly raised 200 million dollars at a valuation of 1.2 billion in 2021. It builds no-code customer service agents for chat, email, voice, and messaging, with support for 50 languages through translation, and serves Monday.com, Pinterest, Square, Verizon, and Meta. In 2026 it launched a multi-model Reasoning Engine that unifies voice and text. Ada ranks highly on G2 (4.6) and Gartner (4.5), and its pricing, according to reports, is per conversation, starting at roughly 30 thousand dollars a year. For an organization with a high volume of repetitive questions, Ada is a mature choice.
Side by side
| Criterion | Ada | Looper |
|---|---|---|
| What you build | A no-code customer service agent | Any business process, including service |
| Type of work | Answering questions from a knowledge base | Execution: reading from systems, acting, reporting |
| Who builds it | The customer (no-code), guided by Ada | The Looper team |
| Actions across multiple systems | According to users, weak; loops without access | The core of the product |
| Knowledge base | Must be structured articles | Any source: emails, contracts, procedures, DB, spreadsheets |
| Where it runs | SaaS with data residency options | On your servers or your private cloud |
| The data | Passes through Ada | Never leaves your organization |
| LLM model | Ada's own | Claude, OpenAI, Gemini, Mistral, or local models on your own hardware |
| Languages | 50+ via translation | Native Hebrew plus English |
| Voice | Exists, according to users weak | Not the focus |
| Time to first process | Months; users report "slower than expected" | Hours to days |
| Pricing | Per conversation (about 0.35 dollars, estimated); per resolution (about 1.50) as an exception | Fixed annual subscription, price discussed on the call |
| Entry threshold | Reportedly about 30 thousand dollars a year; median about 70 thousand | Runs in your environment, so it inherits your compliance |
| Rating | G2 4.6 (173) · Gartner 4.5 (21) | Runs in your environment, so it inherits your compliance |
What you build
Ada
A no-code customer service agent
Looper
Any business process, including service
Type of work
Ada
Answering questions from a knowledge base
Looper
Execution: reading from systems, acting, reporting
Who builds it
Ada
The customer (no-code), guided by Ada
Looper
The Looper team
Actions across multiple systems
Ada
According to users, weak; loops without access
Looper
The core of the product
Knowledge base
Ada
Must be structured articles
Looper
Any source: emails, contracts, procedures, DB, spreadsheets
Where it runs
Ada
SaaS with data residency options
Looper
On your servers or your private cloud
The data
Ada
Passes through Ada
Looper
Never leaves your organization
LLM model
Ada
Ada's own
Looper
Claude, OpenAI, Gemini, Mistral, or local models on your own hardware
Languages
Ada
50+ via translation
Looper
Native Hebrew plus English
Voice
Ada
Exists, according to users weak
Looper
Not the focus
Time to first process
Ada
Months; users report "slower than expected"
Looper
Hours to days
Pricing
Ada
Per conversation (about 0.35 dollars, estimated); per resolution (about 1.50) as an exception
Looper
Fixed annual subscription, price discussed on the call
Entry threshold
Ada
Reportedly about 30 thousand dollars a year; median about 70 thousand
Looper
Runs in your environment, so it inherits your compliance
Rating
Ada
G2 4.6 (173) · Gartner 4.5 (21)
Looper
Runs in your environment, so it inherits your compliance
Where Ada is stronger
High-volume repetitive questions.
6.4 billion interactions. If most inquiries are "where is my order", Ada handles that well.
50 languages.
For a global company with customers in dozens of countries, its real-time translation works.
Mature no-code.
A service team can edit answers without a developer.
Ratings.
4.6 on G2 with 173 reviews. There is public proof.
Where Looper is stronger
It does the work, not just answers it.
Ada returns an answer. Looper opens the ERP, pulls a report, checks an invoice, sends an email, and brings a person only what needs approval.
Multiple systems together.
Ada users report weakness in multi-system actions and loops when access is missing. Looper connects to the ERP, spreadsheets, email, and the CRM in the same process.
Knowledge from any source.
For Ada, knowledge must be articles. For Looper, knowledge can be emails, contracts, procedures in Word, spreadsheets.
Days, not months.
Reviews of Ada mention rollout that is slower than expected. Looper launches a first process within days.
Fixed price.
Per conversation versus one subscription.
Your data stays home.
Data residency is good. Your own server is better.
What Looper does that Ada does not
Pricing, side by side
| Ada | Looper | |
|---|---|---|
| Model | Per conversation; per resolution as an exception | Fixed annual subscription |
| Price per conversation | Reportedly about 0.35 dollars | Not relevant |
| Typical year | Reportedly 30 to 300 thousand dollars; median about 70 thousand | Fixed annual subscription, price discussed on the call |
| Volume dependency | Yes | No |
| Public price list | No | No, price is set on the call |
Model
Ada
Per conversation; per resolution as an exception
Looper
Fixed annual subscription
Price per conversation
Ada
Reportedly about 0.35 dollars
Looper
Not relevant
Typical year
Ada
Reportedly 30 to 300 thousand dollars; median about 70 thousand
Looper
Fixed annual subscription, price discussed on the call
Volume dependency
Ada
Yes
Looper
No
Public price list
Ada
No
Looper
No, price is set on the call
Ada reportedly moved from outcome-based pricing to per-conversation pricing because customers wanted predictability. Looper goes a step further: a fixed subscription, with no meter.
Which one to choose
Choose Ada if
- most of your inquiries are simple, repetitive questions at high volume.
- you need 50 languages.
- your service team wants to edit answers on its own, no-code.
Choose Looper if
- inquiries require action in systems, not just an answer.
- the pain is not only service but all office work.
- your knowledge is not organized into articles.
- your data must stay with you.
Both: Ada at the layer of simple questions, Looper for everything that requires action. Looper connects to Ada's webhooks.
Frequently asked questions
Ada also performs actions. What is the difference?
Ada can perform simple actions through ready-made integrations. According to users, when multiple systems are needed, or a system has no connector, it gets stuck. Looper connects to any system, including through the screen, and builds the entire process.
Our knowledge is not organized. Is that a problem?
No. Looper works with what you have: emails, contracts, procedures, spreadsheets. There is no need to write articles.
Does Looper do customer service?
Yes, over chat, email, and inquiries. Voice and broad multilingual support are Ada's strengths, not ours.
How long until results?
A first process live within hours to days.
How much does it cost?
A fixed annual subscription, price discussed on the call. No conversation meter.
Not just an answer. Action.
30 minutes. Bring one inquiry that requires work, and we will show you how it closes itself.