Looper vs Cresta
Cresta upgrades call center agents. Looper replaces back-office work.
Cresta is an AI-native contact center platform: real-time agent guidance, conversation analytics, and an autonomous agent for part of the inquiries. Looper builds and runs the processes outside the call center: reports, invoices, reconciliations, emails. If you got here to choose between them, you probably need only one, and not necessarily the same one.
Schedule an intro call · See a demo of one process
The bottom line
Cresta is for a call center with human agents
If you do not have a call center, Cresta is not relevant.
Looper is for everything else
If the pain is back-office work, Cresta is not relevant.
They do not collide
An organization with a large call center can run both.
Where Looper usually starts
Finance and accounting
Invoice matching, bank reconciliation, collections follow-up and month-end close. The repetitive hours a finance team spends in spreadsheets and inboxes every week.
Logistics and operations
Order and shipment tracking, supplier and carrier updates, exceptions and documents, and chasing statuses across systems.
No engineering project on your side
We build inside the tools you already use and run it in your environment, on a cloud model of your choice or on local models on your own hardware. You do not need a dev team to make it work.
Who is Cresta
Cresta was founded in 2017 out of Stanford's AI lab by Sebastian Thrun and Zayd Enam, and is led by Ping Wu, a co-founder of Google Contact Center AI. It offers real-time Agent Assist, Conversation Intelligence, an AI Analyst for natural-language questions about calls, and an autonomous agent, and reports ARR of over 100 million dollars. Customers include United Airlines, Marriott, Hilton, Intuit, Cox. Pricing is per seat, reportedly starting around 150 thousand dollars a year. For a call center of hundreds of agents that wants to upgrade them, Cresta is among the leaders.
Side by side
| Criterion | Cresta | Looper |
|---|---|---|
| What it is | Contact center platform: agent assist, conversation analytics, agent | AI team and platform for business processes |
| For whom | Large call centers with human agents | Mid-size and large businesses, with or without a call center |
| Requires | Telephony, hundreds of agents | Access to systems: ERP, email, Excel |
| Who builds | Cresta plus customer, months | Looper team, days |
| Where it runs | SaaS | On your servers or your private cloud |
| LLM model | Cresta's own | Claude, OpenAI, Gemini, Mistral, or local models on your own hardware |
| Pricing | Per seat, reportedly from 150 thousand dollars a year | Fixed annual subscription, price discussed on the call |
| Hebrew | Multilingual | Native |
What it is
Cresta
Contact center platform: agent assist, conversation analytics, agent
Looper
AI team and platform for business processes
For whom
Cresta
Large call centers with human agents
Looper
Mid-size and large businesses, with or without a call center
Requires
Cresta
Telephony, hundreds of agents
Looper
Access to systems: ERP, email, Excel
Who builds
Cresta
Cresta plus customer, months
Looper
Looper team, days
Where it runs
Cresta
SaaS
Looper
On your servers or your private cloud
LLM model
Cresta
Cresta's own
Looper
Claude, OpenAI, Gemini, Mistral, or local models on your own hardware
Pricing
Cresta
Per seat, reportedly from 150 thousand dollars a year
Looper
Fixed annual subscription, price discussed on the call
Hebrew
Cresta
Multilingual
Looper
Native
Where Cresta is stronger
Real-time guidance
Guides the agent in real time in the middle of a call.
Full analysis
Analyzes 100% of call center calls and scores quality.
Voice agent at large volume
Autonomous voice agent at the volume of an airline.
Where Looper is stronger
Broad back-office coverage
Daily branch reports, invoice control, payment reconciliations, email handling, tender analysis, knowledge base.
Dashboard over all data
Live dashboard over the organization's data, not only calls.
Fast, local deployment
Everything runs on your side, in Hebrew, within days.
What Looper does that Cresta does not
Pricing, side by side
| Cresta | Looper | |
|---|---|---|
| Pricing model | Per seat, reportedly from 150 thousand dollars a year | Fixed annual subscription |
| Public price list | No, price is set on the call | No, price is set on the call |
Pricing model
Cresta
Per seat, reportedly from 150 thousand dollars a year
Looper
Fixed annual subscription
Public price list
Cresta
No, price is set on the call
Looper
No, price is set on the call
Cresta is priced for large call centers per seat. Looper uses a fixed annual subscription, regardless of the number of agents.
Which one to choose
Choose Cresta if
- You have a call center of hundreds of agents and want to upgrade them.
Choose Looper if
- You have recurring back-office work and want it to run on its own.
A large organization with a call center: Cresta in the call center, Looper in finance, operations and management. Looper can also read Cresta's analytics and turn them into a weekly report.
Frequently asked questions
Can Looper replace Cresta?
No. Cresta works inside the call center conversation, in real time. Looper works on the processes around it.
Can Cresta replace Looper?
No. Cresta does not build reports, does not check invoices, and does not handle emails.
We have a small call center, 10 agents. What fits?
Cresta, by reports, prices per seat from 150 thousand dollars. For a small call center that is not worthwhile. Looper can build a knowledge base for agents and handle written inquiries, on a fixed subscription.
How much does Looper cost?
Fixed annual subscription, price discussed on the call.
The call center is the call center. Everything else is Looper.
30 minutes. Bring one process outside the call center, and we will show it running on its own.